Content
- Overview
- Patient-facing terms to use and avoid
- Disclaimers
When you're done with this article, read this one next: Workstream # 4: Review and select the assets for a successful campaign
Overview
Working with ER Express means you get our marketing expertise and white-labeled Save my Spot product while retaining the ability to market it in a way that is unique to your target audience and brand.
With that being said, we would like to share the general best practices for marketing our product.
Patient-facing Terms to Use and Avoid
The list below outlines the marketing language that sets clear expectations for the patient experience and highlights the benefits of the program.
- For example, patients will wait less, but they will not avoid waiting altogether.
- Checking-in is also a quick process for patients while registering typically denotes a more time-consuming process.
Language to Use
- Save my Spot
- Online Check-in
- Express Check-in
- Check in now
- Reservation / Reserve
- Convenient / Convenience
- Fast(er) / Quick(er)
- Easy / Easier / Easy-to-use
- Mobile / On-the-go
- Save/Hold your spot in line
- Less waiting / Wait less
- Wait from the comfort of home
- Skip/Avoid the waiting room
- Schedule / Plan your visit
- Save time, check in online
Language to Avoid
- Appointment
- Online triage
- Online waiting room
- Virtual
- Sign in
- Register
- No wait
- ER Express
Disclaimers
To set clear expectations, we highly recommend including disclaimers on your website and other marketing assets. Below are our recommended disclaimers, which you can customize for your health system as needed.
Life-threatening emergency
If your symptoms worsen or you believe you are experiencing a life-threatening emergency, please call 911 or go to the nearest emergency department as soon as possible.
Not a guarantee
We will do our best to see you as close to your check-in time as possible, but if there sicker patients ahead of you, we must treat them first.
Next: Workstream # 4: Review and select the assets for a successful campaign