• Getting Started (aka Why are We Doing This?)
• Implementing Save my Spot for Marketers
• Workstream # 1: Establish a Target Audience
• Workstream # 2: Establish a Timeline
• Workstream # 3: Use best practice terms, explainers and disclaimers
• Workstream # 4: Review and select the assets for a successful campaign
• Workstream # 5: Design digital assets (e.g., our booking widgets)
• Workstream # 6: Design Digital Campaigns
• Workstream # 7: Measure and Optimize Conversions