Contents
- Our Approach
- A Customized Deployment
- Workstream Overview
Once you're read this article, we recommend next reading: Workstream # 1: Establish a Target Audience
Our Approach
Our approach to implementation focuses on three aspects: people, process, and
technology. A high-touch experience paired with a refined implementation process will lead to a
successful and enduring technology implementation.
A Customized Deployment
Given that our customers have their own marketing team or have already retained an agency,
we offer three ways to collaborate.
Please let your Customer Success Manager know how you would like to collaborate.
- Recommend & Share: We can share best practices and a variety of marketing examples
that have been successful in other markets. The health system's marketing department
or agency then develops and executes their campaigns. - Customize & Share: We will customize and design templates and campaigns to your
specification, and then hand those source files to your marketing department or agency
to finalize and execute. - Customize & Execute: In addition to customizing and designing, we will also execute the
campaign. You simply tell us the total budget and your preferred vendor, and we will
manage the campaign. We do not charge any overhead fees to run but you will be responsible for the full cost of the printing and supplies.
Workstream Overview
- Establish a target audience
- Establish a Timeline
- Use best practice terms, explainers and disclaimers
- Review and select the assets for a successful campaign
- Implement digital assets (e.g., our booking widgets)
- Execute digital marketing
- Measure and optimize conversions