Content
- Overview
- Website Elements
- Digital Marketing
- Print Collateral
- Outreach Collateral
When you're done with this article, read this next: Workstream # 5: Design digital assets (e.g., our booking widgets)
Overview
Below are the recommended items for your Save my Spot marketing campaign.
- While having an intuitive and eye-catching web booking widget is important and not to be skipped over, we realize that not every budget will allow for every form of print, digital, and outreach collateral.
- We recommend choosing at least one or two forms of digital or outreach collateral to attract new patients.
Website Elements
- Home page banner
- Anchor button
- Book-now button(s) that show first available time via our rest-based API
- Landing/hub page to hold book-now buttons (multi-facility clients) and information about the service
- Reservation form page to hold reservation iFrame(s)
- FAQs page
- Location page link(s)
- About page link(s)
- Services page link(s)
- News / blog post
Digital Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) - Google AdWords
- Display Marketing – Google Display Network
- Social Media
- Facebook / Twitter managed posts
- Facebook advertisements/campaigns
Print Collateral
- Rack cards
- Lobby posters
- Direct mailers - postcards, fridge magnets, etc.
- Outdoor ads - billboards, subway or mall posters
Outreach Collateral
- Radio ads & on-air interviews
- Online radio ads or podcast endorsements
- Internal newsletters within the health system
- External newsletters to community
- Public forums/luncheons with clinicians
- Press releases
- Message on voicemail greeting/phone tree / on-hold greeting